wittywaggles journal chicken carrot coconut
Ingredient story

Chicken, carrot and coconut

A simple recipe built around ingredients many pet owners already recognise. Chicken is the centre of this recipe. Carrot adds gentle sweetness, coconut rounds out the flavour and Chinese yam helps us create the thin Air Crisp texture. Keeping the ingredient list short also makes the label easier to understand. If your dog has a known food sensitivity, check every ingredient with your vet before introducing a new treat. Every recipe at Witty Waggle starts with a question we ask before anything else: does this actually make sense together, or does it just sound good on a label? Pork and pumpkin passed on the first try — and the reasons go deeper than flavour. A pairing with a purpose Pork brings a lean, easily digestible protein that most pups and cats take to without a fuss. Pumpkin brings gentle fibre and a naturally sweet note that rounds out the richness. Together they create a treat that’s satisfying without being heavy — the kind of balance we look for in every batch. 01Pork is a novel protein for pets used to chicken-heavy diets 02Pumpkin supports easy digestion, especially for sensitive stomachs 03Neither ingredient needs added flavouring to shine “We didn’t set out to make this pairing special. It already was — we just had to stop overcomplicating it.” How it comes together We air-crisp every batch slowly, at low temperatures, over 24 hours. It’s a longer process than most treat makers are willing to commit to, but it’s what keeps the pumpkin’s natural sweetness intact and gives the pork its signature light, easy-to-break crunch. The result is a treat that smells like something you’d actually want to eat yourself — which, honestly, is the bar we hold every recipe to.